Aug 10 | JAPAN Fes @Upper East Side / vol. 111

Feb 13

JAPAN Fes is the biggest Japanese street fair in the world, having been visited by 300,000 people! Every Fes is set in a different neighborhood of NYC, introducing it to a slice of Japanese culture and cuisine. Our vendors have been featured in publications such as The New York Times, Food Network, and The Today Show as a testament to their dedication of serving the best representation of Japanese cooking. Come try the best of Japan! 💗

Come try the best of Japan! 💗

HOURS:10AM-6PM

LOCATION UPDATE: Upper East Side (60th St, between Madison Ave - 5th St)

🎌Visit JAPAN Fes on all the event dates in 2024 and receive special JAPAN Fes items!🎌

This year, we are upgrading our loyalty program with more rewards!! Every time you attend the event, stop by the JAPAN Fes tent with black JAPAN Fes flags, and you will receive one stamp 📲 Once you collect five stamps, you will receive JAPAN Fes merchandise 🤩🤩

Don't miss out on any of our exciting event dates! 🏃

Learn more

Our Exclusive

Japanese vendors

Featured

Matcha Croissant Cube by Softbite

Their signature fluffy soufflé-style pancakes, a beloved dessert hailing from Japan, are eager to make your acquaintance. At SoftBite, they are passionate about introducing these trendy Japanese delights to the hearts and taste buds of New Yorkers. You can enjoy the exclusive Matcha Croissant Cube only at JAPAN Fes!

📸: @feedyourgirlfriend

Japanese Ceramics by Mogutable

Japanese ceramics and tableware like mugs, bowls, chopsticks, chopstick rests, and incense sticks

Wai Wai Karaage BENTO by BentOn

This bento is a traditional Japanese bento box that contains a well-balanced combination. Colorful and lively, and the bento is packed in a typically Japanese bento box container.

Anime merches by Aoho Anime

Get your favorite anime character!

Tako senbei by Kraken

Tako senbei / Japanese octopus cracker from Enoshima

Gluten-free Japanese soufflé pancakes by Soofley NYC

Indulge in our delicious, gluten-free mini soufflé pancakes, made with the utmost care and attention to detail. Our classic flavor is drizzled with honey and topped with a medley selection of fresh strawberries, berries and pineapples. If you're feeling adventurous, keep an eye out for our upcoming flavors: ube, strawberry, and chocolate cream. Each one is sure to satisfy your sweet tooth and leave you craving more. Our menu also features a selection of delicious drinks, including the refreshing matcha latte, the floral sakura latte, the unique combination of matcha and sakura in the matcha sakura latte, and the rich and creamy Hokkaido milk tea.

A5 Wagyu Kushi & A5 Wagyu Sando by J-Spec Wagyu Master

A5 Wagyu Kushi and A5 Wagyu Sando are juicy and luxurious Wagyu options by Jspec Wagyu Master 🍖✨ Jspec is serving the true quality of Japanese Wagyu beef. They are authorized to sell Ozaki and Kobe beef by the Japanese wagyu association 😳 They have also been featured in Forbes, Bloomberg, GOTHAM, or AVENUE! Don’t miss the mouthwatering juicy Japanese gourmet!

Tender Karaage by Tojo's kitchen

Juicy and tender, everyone's favorite Japanese fried chicken, Karaage featured in the NY Times! Come try their best-selling karaage before they are sold out again!

Okonomiyaki by Oconomi

Explore a savory paradise in the Japanese culture by trying out these delicious Japanese vegetable pancakes, Oconomiyaki by @oconomi_nyc Extra soft on the inside and topped with rich okonomiyaki sauce

AUTHENTIC OSAKA TAKOYAKI BY KARLSBALLS

KARLSBALLS TAKOYAKI is the only foreign takoyaki business recognized by the Japan Konamon Association in Osaka, Japan.

Karl and his team are fully dedicated to bringing real, authentic takoyaki to the west, buy using

premium ingredients, craft homemade takoyaki sauce, executed on special copper molds not found anywhere in the United States. Come experience authentic, real takoyaki at Japan Fes by visiting Karl and is staff! Takoyaki is the most famous Japanese street food!!! Karl has been featured on NHK/BS1 news, Buzzfeed, The Cooking Channel, Vice Channel and many more media outlets!

Juicy Kobe beef yakitori by Yakitori Tatsu

The best Japanese grilled food is… Yakitori! ️ Yakitori is Japanese meat skewers! Comes with juicy meat and vegetables like green onion!

PC: @newyork.foodguide

Kagoshima Tonkotsu ramen by Menya Jiro

The Best Ramen in the U.S. by Thrillist! The champion of JAPAN Fes Ramen Contest on 2016 and 2017.

Beautiful Kimono by Mingei Japan

They have been wholesaling unique Japanese 🇯🇵 craft items in NYC for over twenty years, showing our merchandise at the New York International Gift Show at the Javits Center twice a year 🥰 Two times a year I personally return to Japan, searching for wonderful things to buy. Among the items we carry are inexpensive "Mingei" Folk Art items from all over Japan 🗾; Origami and Chiyogami papers, silk and cotton Kimonos, stationery such as Note Cards and Note Pads, plus a large assortment of other unique gift items. We would be very interested in showing you our selection of Japanese gift items 😊

Yuzu sparkling drink by Moshi

Refreshing Japanese drink featured in local NY Japanese newspaper. Made with 100% yuzu juice sourced straight from Japan, each bottle of Moshi Yuzu Sparkling captures the tart and fragrant flavors of yuzu in an easy, accessible, and delicious way.

Vintage records by Miki & Co

Japanese merch such as vintage records, movie brochures, toys, books, vintage Japanese pop records, or vintage movie brochures! Don’t forget to stop by to find cool vintage items!

Juicy Yakitori by D'Abruzzo

Juicy chicken yakitori flavored only with sea salt. It’s simple, but it’s the best.

Sweet Rice balls, Mini bentos! by Nakaya Hakka 中屋

Sweet Rice balls, Mini bentos!

maki-sushi(巻き寿司), fruit-parfait(日本のフルーツパフェ) by NYSD (New York Sushi Doughnuts)

doughnut-shaped sushi! old-fashioned vegan, eel-avocado, and salmon and cream cheese Mont Blanc delight!

Sanshoku donburi by Inase restaurant

Sanshoku donburi

Katsu Sando and Donburi by Mr.K Katsu Sando

Deep fried Chicken Breaded sandwich with white bread serve with Japanese mayo and Katsu sauce

Gyoza by Gyozilla

Gyoza

Affogato by Na Tart

"A matcha mochi tart is a delightful dessert with a buttery crust, chewy mochi layer, and a creamy, slightly bitter matcha filling.

It combines sweet and earthy flavors, making it a unique and visually appealing treat. It's a treat for both matcha enthusiasts and those looking to explore Japanese-inspired desserts.

Matcha Egg Tart Affogato, a delightful dessert that combines the rich flavors of matcha latte, red bean egg tart, and matcha ice cream into one irresistible creation"

Onigiri / Bubble Tea by Yaya Tea

Our onigiri is a Japanese snack with rice shaped like a triangle filled with savory goodness, wrapped in nori (seaweed).

Sushi Tacos by Hoshino Sushi Tacos

Sushi tacos are a fusion dish that combines elements of Japanese sushi with the form factor of Mexican tacos. Instead of the traditional tortilla shell used in Mexican tacos, sushi tacos typically feature a crispy nori shell. The fillings often include a variety of sushi ingredients such as rice, raw fish (salmon and so on), beef, eel, cucumber, and other traditional sushi accompaniments. Sometimes, our house special fusion elements will be added for additional flavor.

Ikayaki, matcha snow ice by HappyL

Ikayaki and matcha kakigori shaved ice

Oden/match dessert by JASON DONG

Oden, egg-wrapped hot chicken flavor ramen w/ cheese and teriyaki sauce, matcha mille crepe cake , rice cracker made with millet and with matcha powder

Hokkaido milk tea by Cozy Tea Loft

Creamy tea made with Hokkaido milk here!

Cream Puff by Beard Papa’s

Cream Puff : Our original recipe shell & custard, discovered in Osaka, Japan and is now available around the world.

Exciting Manga by Vandel Marchen

Exciting manga from Vandel Marchen

Soft Serve and Drinks by Matcha n’ More

Matcha soft serve

Matcha latte

Aloe Matcha

Matcha lemonade

Our ‘和洋折衷’ (Japanese-International Fusion) Vendors!

Featured

Matcha Macaron by Phivi Box

They serve you the exclusive Matcha Macaron, Matcha Brown Butter Cookie, Yuzu Lavender Macaron only at JAPAN Fes!

Yakult / Sakura / Green tea Mansi by Logan & Co NYC

Yakult, Sakura, Green tea flavored mansi only for JAPAN Fes!

Gyoza/Dumplings/Bao by Destination Dumpling

Dumplings/Gyoza

Fruit Ame by HGG Tang Hulu

Fruit Ame (Candy Fruits) in different flavors with different fruits such as Hawthorn with Matcha and Sakura flavors. Also enjoy their Japanese Style Drinks: Coffee Jelly Milk, Strawberry Milk, Matcha Latte

Beauty, Press On nails by Never Have I Ever

Press On NailsPress On Nails

Matcha Ice Cream by Smoove Ice Cream

The 20 Best ice cream shop in NYC by Thrillist!

Coffee, Sausage yaki by Haru Cafe

We have special blended amazakerate ，soirate and Sausage yaki

Juice blends with an OJ base/Matcha + Orange Drink by Orange Juice Blends

Namek is a super refreshing matcha, yuzu and orange juice blend. Citrusy and earthy - imagine a tantalizing tango where the zesty essence of freshly squeezed oranges meets the serene embrace of smooth matcha.

Fried calamari with a special chill and hot sauce by Streetmaster

Matcha ice bowl with matcha power and milk

Strawberries with melted chocolate by Be Berries

I only got strawberries with chocolate

Strawberries with Chocolate and Matcha Toppings by Chocolate on Tap

Fresh local Strawberries drenched in Belgian Chocolate or Japanese premium Matcha

Baos in shiitake mushroom flavor by Master Bao

Baos in shiitake mushroom flavor

Teriyaki chicken buns by C Bao

Combination of fluffy bread and tender pork! Wanna eat something different from hamburgers?

JAPANFes offers you many kinds of great Asian menus!!

One-bite Karaage by Taiwanese Yummy

One-bite karaage! Fresh boneless chicken thighs marinated with natural ingredients seasoned with a secret chicken powder and fresh basil.

Matcha Bubble drink by Tiger Tai

Do you want to try sweet boba tea? They bring Matcha drink especially for JAPAN Fes! Cold Matcha drink with chewy boba is the best drink to hang around the event with!