Jul 6th | JAPAN Fes New York @Midtown East

Jan 16

JAPAN Fes renowned as the world's largest Japanese food festival, with over 1,000,000 projected annual attendees and 2,000 vendors, we proudly host the world's largest Japanese food festival. Every Fes is set in a different neighborhood of NYC, introducing it to a slice of Japanese culture and cuisine. Our vendors have been featured in publications such as The New York Times, Food Network, and The Today Show as a testament to their dedication of serving the best representation of Japanese cooking. Come try the best of Japan! 💗

HOURS:10AM-6PM

LOCATION UPDATE: Midtown East(Lex 43-45th)

Our Exclusive

Japanese vendors

Featured

Watermelon Grape Yakult By Mumu Yakult

Cool down with a colorful lineup of refreshing Yakult drinks — from juicy Mango and Lychee to tangy Passion Fruit and zesty Lime. Every sip is a burst of probiotic goodness blended with fruity flair!

Manga By Hot Girls Read Manga

Bringing the vibrant spirit of Japanese pop culture to life, Manga invites you to experience creativity, color, and a whole lot of character — straight to the festival.

Gyu Don By BBF

Savor iconic Japanese comfort food with every bite! From the hearty Gyu Don (beef bowl) to the crispy, flavor-packed Katsu Sandwich, and the simple yet satisfying Onigiri (rice balls), this vendor brings beloved Japanese staples straight to your hands. A perfect trio for every craving! 🍱🥢

Squid Yakitori By Xu San Duo

🔥 Taste the true essence of Japanese street food! Savor perfectly grilled Yakitori — skewers of tender Beef, juicy Chicken, and flavorful Lamb, all glazed with rich tare sauce and flame-kissed to perfection. Don’t miss the smoky, mouthwatering Grilled Squid!

Teriyaki Chicken Skewers By kaobeicanyin

Enjoy the authentic taste of Japan with tender Japanese-style teriyaki chicken skewers, cooked to perfection and full of delicious, smoky flavor!

Onigiri by Onigiri Town

Onigiri flavored, Ses salt, Tuna-mayo, and grilled salmon!

Matcha Croissant Cube by Softbite

Their signature fluffy soufflé-style pancakes, a beloved dessert hailing from Japan, are eager to make your acquaintance. At SoftBite, they are passionate about introducing these trendy Japanese delights to the hearts and taste buds of New Yorkers. You can enjoy the exclusive Matcha Croissant Cube only at JAPAN Fes!

📸: @feedyourgirlfriend

Wai Wai Karaage BENTO by BentOn

This bento is a traditional Japanese bento box that contains a well-balanced combination. Colorful and lively, and the bento is packed in a typically Japanese bento box container.

Gluten-free Japanese soufflé pancakes by Soofley NYC

The only freshly made gluten-free soufflé pancakes in NYC—crafted with care and perfected for that soft, jiggly, melt-in-your-mouth experience. Our menu also features a selection of delicious drinks, including the refreshing matcha latte, the floral sakura latte, the unique combination of matcha and sakura in the matcha sakura latte, and the rich and creamy Hokkaido milk tea.

Gyutan skewers by J's Kitchen

Featured by Japanese NY local newspaper, juicy Gyutan the beef tongue skewers by the top 50th chef in Japan is coming.

Okonomiyaki by Oconomi

Explore a savory paradise in the Japanese culture by trying out these delicious Japanese vegetable pancakes, Oconomiyaki by @oconomi_nyc Extra soft on the inside and topped with rich okonomiyaki sauce

AUTHENTIC OSAKA TAKOYAKI BY KARLSBALLS

KARLSBALLS TAKOYAKI is the only foreign takoyaki business recognized by the Japan Konamon Association in Osaka, Japan.

Karl and his team are fully dedicated to bringing real, authentic takoyaki to the west, buy using

premium ingredients, craft homemade takoyaki sauce, executed on special copper molds not found anywhere in the United States. Come experience authentic, real takoyaki at Japan Fes by visiting Karl and is staff! Takoyaki is the most famous Japanese street food!!! Karl has been featured on NHK/BS1 news, Buzzfeed, The Cooking Channel, Vice Channel and many more media outlets!

Juicy Kobe beef yakitori by Yakitori Tatsu

The best Japanese grilled food is… Yakitori! ️ Yakitori is Japanese meat skewers! Comes with juicy meat and vegetables like green onion!

PC: @newyork.foodguide

Award Winning Ramen by Menya Jiro

The Best Ramen in the U.S. by Thrillist! The champion of JAPAN Fes Ramen Contest on 2016 and 2017.

Beautiful Kimono by Mingei Japan

They have been wholesaling unique Japanese 🇯🇵 craft items in NYC for over twenty years, showing our merchandise at the New York International Gift Show at the Javits Center twice a year 🥰 Two times a year I personally return to Japan, searching for wonderful things to buy. Among the items we carry are inexpensive "Mingei" Folk Art items from all over Japan 🗾; Origami and Chiyogami papers, silk and cotton Kimonos, stationery such as Note Cards and Note Pads, plus a large assortment of other unique gift items. We would be very interested in showing you our selection of Japanese gift items 😊

Juicy Yakitori by D'Abruzzo

Juicy chicken yakitori flavored only with sea salt. It’s simple, but it’s the best.

Katsu Sando by Mr.K Katsu Sando

Deep fried Chicken Breaded sandwich with white bread serve with Japanese mayo and Katsu sauce

Ichigo Daifuku, Matcha Drink by Himawari

(Ichigo Daifuku) is sweet red bean paste stuffed in a ball of mochi dough. Place the strawberry on top of the mochi. (Matcha Latte) Japanese drink made from matcha powder, milk or a dairy substitute, and sweetener.

Ikayaki, matcha snow ice by HappyL

Ikayaki and matcha kakigori shaved ice

Hokkaido milk tea by Cozy Tea Loft

Creamy tea made with Hokkaido milk here!

Cream Puff by Beard Papa’s

Cream Puff : Our original recipe shell & custard, discovered in Osaka, Japan and is now available around the world.

Exciting Manga by Vandel Marchen

Exciting manga from Vandel Marchen

Soft Serve and Drinks by Matcha n’ More

Matcha soft serve

Matcha latte

Aloe Matcha

Matcha lemonade

Inarizushi/Matcha Drinks by Inari Zushi

Inarizushi, Matcha Drinks

Purple Silky Paste Ice Cream/Yellow Silky Paste Ice Cream by Hello, Yam!

Sweet potato/silky paste are imported from Japan

Rice ball, Karaage, Takuwan, Japanese sausage by Musubin Inc.

Riceball, Karaage, Edamame, Sausage

Our ‘和洋折衷’ (Japanese-International Fusion) Vendors!

Featured

Bacon Skewers BY Bacon On A Stick

Serving up bold flavors with flame-grilled Bacon Skewers and juicy, bone-in Tomahawk Pork Chops — a meat lover’s dream, packed with smoky, savory perfection in every bite.

Shrimp Spring Roll BY Savory & Sweet Paradise

Discover a world of crispy, cheesy, and savory delights! 🦀✨ Indulge in golden Crab Rangoons, fresh Shrimp Spring Rolls, and Latin-inspired Tequeños filled with melty cheese. Don’t miss our crowd-favorite Cheesy Sausages, and take a bite into the fluffy and flavorful Japanese Kare Pan — a curry-filled bread that melts in your mouth. A perfect fusion of global flavors, all in one place!

Matcha Milk Tea By Kungfu Dessert

Start your sweet adventure with refreshing Matcha Milk Tea, creamy soft serve ice cream in matcha, strawberry, taro, and coconut milk, and fluffy cotton candy in strawberry, blueberry, and classic flavors. Treat yourself to vibrant fruit desserts like candied haws (tanghulu), chocolate-covered fruits, coconut milk fruit, and milk tea fruit — a delightful mix of Japanese tradition and festival fun!

Sauce Meat Bao By HeavenBao

Experience the perfect balance of flavors and textures with our hand-made Sauce Meat Bao, crispy Pan-Fried Bao, refreshing Cold Noodles, and smooth Bean Jelly—crafted with care, including delicious vegetarian options like Scallion Pancakes and Vegetable Bao!✨

Candied Fruit By Chan Bai Mei Desserts

Candied fruit is fresh fruit that has been slowly cooked in sugar syrup, preserving its natural flavor while adding a delicious sweetness. With a glossy, chewy texture, it’s perfect as a snack, dessert topping, or ingredient in baked goods. Popular worldwide, it’s a timeless treat enjoyed for its vibrant taste and long-lasting freshness!

Fruit Tanghulu by Kingdom of Tanghulu

Tanghulu is typically consists of candied fruits, usually hawthorns, skewered on bamboo sticks. The fruits are coated in a hard, sugary shell made by boiling sugar until it caramelizes. This combination of sweet, crispy sugar and tart fruit makes Tanghulu a beloved treat.

Matcha Ice Cream by Smoove Ice Cream

The 20 Best ice cream shop in NYC by Thrillist!

Asian food by TJ Big Pan

Grilled leg of lamb

Candy Fruit by Sweet Crunch TangHulu

Candy fruit

Juice blends with an OJ base/Matcha + Orange Drink by Orange Juice Blends

Namek is a super refreshing matcha, yuzu and orange juice blend. Citrusy and earthy - imagine a tantalizing tango where the zesty essence of freshly squeezed oranges meets the serene embrace of smooth matcha.

Teriyaki chicken buns by C Bao

Combination of fluffy bread and tender pork! Wanna eat something different from hamburgers?

JAPANFes offers you many kinds of great Asian menus!!

Tornado potato wasabi flavor by Twisted Potato

The best way to enjoy your favorite potato is... Tornado potato! They have so many flavors like BBQ, cheddar cheese, and sour cream & onion! Which one would you like to have the most?

Matcha Bubble drink by Tiger Tai

Do you want to try sweet boba tea? They bring Matcha drink especially for JAPAN Fes! Cold Matcha drink with chewy boba is the best drink to hang around the event with!

2025

Jforward Group

Jul 6th | JAPAN Fes New York @Midtown East

Our Exclusive

Japanese vendors

Our ‘和洋折衷’ (Japanese-International Fusion) Vendors!

Jun 28th | JAPAN Fes New York @Midtown

Jul 12th | JAPAN Fes New York @Chelsea

Join Our Community