Jul 20th | JAPAN Fes New York @Time Square

Jan 16

JAPAN Fes renowned as the world's largest Japanese food festival, with over 1,000,000 projected annual attendees and 2,000 vendors, we proudly host the world's largest Japanese food festival. Every Fes is set in a different neighborhood of NYC, introducing it to a slice of Japanese culture and cuisine. Our vendors have been featured in publications such as The New York Times, Food Network, and The Today Show as a testament to their dedication of serving the best representation of Japanese cooking. Come try the best of Japan! 💗

HOURS:10AM-6PM

LOCATION UPDATE: Time Square (7th Ave 53-54)

Our Exclusive

Japanese vendors

Featured

Active Probiotic Drink By Yakult

Yakult is the world’s leading probiotic beverage containing billions of live and active probiotics, L. paracasei strain Shirota! For over 90 years, people around the world have been making Yakult a part of their daily diet. Today, more than 38 million people in 40 countries and regions enjoy drinking Yakult daily.

Now you can, too! Available at your local grocery stores in the dairy aisle or online. For more information, visit www.yakultusa.com.

Gyu Don By BBF

Savor iconic Japanese comfort food with every bite! From the hearty Gyu Don (beef bowl) to the crispy, flavor-packed Katsu Sandwich, and the simple yet satisfying Onigiri (rice balls), this vendor brings beloved Japanese staples straight to your hands. A perfect trio for every craving! 🍱🥢

Teriyaki Chicken Skewers By kaobeicanyin

Enjoy the authentic taste of Japan with tender Japanese-style teriyaki chicken skewers, cooked to perfection and full of delicious, smoky flavor!

Onigiri by Onigiri Town

Onigiri flavored, Ses salt, Tuna-mayo, and grilled salmon!

Matcha Croissant Cube by Softbite

Their signature fluffy soufflé-style pancakes, a beloved dessert hailing from Japan, are eager to make your acquaintance. At SoftBite, they are passionate about introducing these trendy Japanese delights to the hearts and taste buds of New Yorkers. You can enjoy the exclusive Matcha Croissant Cube only at JAPAN Fes!

📸: @feedyourgirlfriend

Wai Wai Karaage BENTO by BentOn

This bento is a traditional Japanese bento box that contains a well-balanced combination. Colorful and lively, and the bento is packed in a typically Japanese bento box container.

Gyutan skewers by J's Kitchen

Featured by Japanese NY local newspaper, juicy Gyutan the beef tongue skewers by the top 50th chef in Japan is coming.

Okonomiyaki by Oconomi

Explore a savory paradise in the Japanese culture by trying out these delicious Japanese vegetable pancakes, Oconomiyaki by @oconomi_nyc Extra soft on the inside and topped with rich okonomiyaki sauce

AUTHENTIC OSAKA TAKOYAKI BY KARLSBALLS

KARLSBALLS TAKOYAKI is the only foreign takoyaki business recognized by the Japan Konamon Association in Osaka, Japan.

Karl and his team are fully dedicated to bringing real, authentic takoyaki to the west, buy using

premium ingredients, craft homemade takoyaki sauce, executed on special copper molds not found anywhere in the United States. Come experience authentic, real takoyaki at Japan Fes by visiting Karl and is staff! Takoyaki is the most famous Japanese street food!!! Karl has been featured on NHK/BS1 news, Buzzfeed, The Cooking Channel, Vice Channel and many more media outlets!

Juicy Kobe beef yakitori by Yakitori Tatsu

The best Japanese grilled food is… Yakitori! ️ Yakitori is Japanese meat skewers! Comes with juicy meat and vegetables like green onion!

PC: @newyork.foodguide

Kagoshima Tonkotsu ramen by Menya Jiro

The Best Ramen in the U.S. by Thrillist! The champion of JAPAN Fes Ramen Contest on 2016 and 2017.

Beautiful Kimono by Mingei Japan

They have been wholesaling unique Japanese 🇯🇵 craft items in NYC for over twenty years, showing our merchandise at the New York International Gift Show at the Javits Center twice a year 🥰 Two times a year I personally return to Japan, searching for wonderful things to buy. Among the items we carry are inexpensive "Mingei" Folk Art items from all over Japan 🗾; Origami and Chiyogami papers, silk and cotton Kimonos, stationery such as Note Cards and Note Pads, plus a large assortment of other unique gift items. We would be very interested in showing you our selection of Japanese gift items 😊

Fluffy Imagawayaki by Catmint Wheel Cake

Wheel Cake, also known as “Imagawayaki,” a Japanese dessert that originated in Japan featured in Insider. Not only do we select the freshest and highest quality ingredients to serve the best wheel cakes in town, but we have also spent months perfecting our recipes in order to deliver the most luscious and unique taste to everyone.

Juicy Yakitori by D'Abruzzo

Juicy chicken yakitori flavored only with sea salt. It’s simple, but it’s the best.

Katsu Sando and Donburi by Mr.K Katsu Sando

Deep fried Chicken Breaded sandwich with white bread serve with Japanese mayo and Katsu sauce

Dango and Green Tea by Oh Dango

Dango is a traditional Japanese street food consisting of tasty mochi balls stacked on a skewer, coated with a special soy sauce and syrup, a perfect combo of savory and sweet flavor!

Ichigo Daifuku, Matcha Drink by Himawari

(Ichigo Daifuku) is sweet red bean paste stuffed in a ball of mochi dough. Place the strawberry on top of the mochi. (Matcha Latte) Japanese drink made from matcha powder, milk or a dairy substitute, and sweetener.

Sushi Tacos by Hoshino Sushi Tacos

Sushi tacos are a fusion dish that combines elements of Japanese sushi with the form factor of Mexican tacos. Instead of the traditional tortilla shell used in Mexican tacos, sushi tacos typically feature a crispy nori shell. The fillings often include a variety of sushi ingredients such as rice, raw fish (salmon and so on), beef, eel, cucumber, and other traditional sushi accompaniments. Sometimes, our house special fusion elements will be added for additional flavor.

Ikayaki, matcha snow ice by HappyL

Ikayaki and matcha kakigori shaved ice

Hokkaido milk tea by Cozy Tea Loft

Creamy tea made with Hokkaido milk here!

Cream Puff by Beard Papa’s

Cream Puff : Our original recipe shell & custard, discovered in Osaka, Japan and is now available around the world.

Soft Serve and Drinks by Matcha n’ More

Matcha soft serve

Matcha latte

Aloe Matcha

Matcha lemonade

Inarizushi/Matcha Drinks by Inari Zushi

Inarizushi, Matcha Drinks

Purple Silky Paste Ice Cream/Yellow Silky Paste Ice Cream by Hello, Yam!

Sweet potato/silky paste are imported from Japan

Rice ball, Karaage, Takuwan, Japanese sausage by Musubin Inc.

Riceball, Karaage, Edamame, Sausage

Our ‘和洋折衷’ (Japanese-International Fusion) Vendors!

Featured

Matcha Milk Tea By Kungfu Dessert

Start your sweet adventure with refreshing Matcha Milk Tea, creamy soft serve ice cream in matcha, strawberry, taro, and coconut milk, and fluffy cotton candy in strawberry, blueberry, and classic flavors. Treat yourself to vibrant fruit desserts like candied haws (tanghulu), chocolate-covered fruits, coconut milk fruit, and milk tea fruit — a delightful mix of Japanese tradition and festival fun!

Candied Fruit By Chan Bai Mei Desserts

Candied fruit is fresh fruit that has been slowly cooked in sugar syrup, preserving its natural flavor while adding a delicious sweetness. With a glossy, chewy texture, it’s perfect as a snack, dessert topping, or ingredient in baked goods. Popular worldwide, it’s a timeless treat enjoyed for its vibrant taste and long-lasting freshness!

Asian food by TJ Big Pan

Grilled leg of lamb

Candy Fruit by Sweet Crunch TangHulu

Candy fruit

Juice blends with an OJ base/Matcha + Orange Drink by Orange Juice Blends

Namek is a super refreshing matcha, yuzu and orange juice blend. Citrusy and earthy - imagine a tantalizing tango where the zesty essence of freshly squeezed oranges meets the serene embrace of smooth matcha.

Tornado potato wasabi flavor by Twisted Potato

The best way to enjoy your favorite potato is... Tornado potato! They have so many flavors like BBQ, cheddar cheese, and sour cream & onion! Which one would you like to have the most?

2025A

JAPAN Fes

Jul 20th | JAPAN Fes New York @Time Square

Our Exclusive

Japanese vendors

Our ‘和洋折衷’ (Japanese-International Fusion) Vendors!

Jul 19th | JAPAN Fes Paris @In front of the Arc de Triomphe

Jul 26th | JAPAN Fes Texas @Austin

Join Our Community