Mar 29th | JAPAN Fes New York @East Village

Jan 19

JAPAN Fes renowned as the world's largest Japanese food festival, with over 1,000,000 projected annual attendees and 2,000 vendors, we proudly host the world's largest Japanese food festival. Every Fes is set in a different neighborhood of NYC, introducing it to a slice of Japanese culture and cuisine. Our vendors have been featured in publications such as The New York Times, Food Network, and The Today Show as a testament to their dedication of serving the best representation of Japanese cooking. Come try the best of Japan! 💗

HOURS:10AM-6PM

LOCATION UPDATE: Astor Pl between Broadway and Lafayatte St.

Our Exclusive

Japanese vendors

Featured

Kawaii Creations By ANIUNA

Discover a world of kawaii with our handcrafted neko plushies, charming keychains, stylish bags, collectible figurines, and Japanese-inspired home decor—each item designed to bring joy, tradition, and a touch of Japan to your everyday life!✨

Onigiri by Onigiri Town

Onigiri flavored, Ses salt, Tuna-mayo, and grilled salmon!

Matcha Croissant Cube by Softbite

Their signature fluffy soufflé-style pancakes, a beloved dessert hailing from Japan, are eager to make your acquaintance. At SoftBite, they are passionate about introducing these trendy Japanese delights to the hearts and taste buds of New Yorkers. You can enjoy the exclusive Matcha Croissant Cube only at JAPAN Fes!

📸: @feedyourgirlfriend

Wai Wai Karaage BENTO by BentOn

This bento is a traditional Japanese bento box that contains a well-balanced combination. Colorful and lively, and the bento is packed in a typically Japanese bento box container.

Anime merches by Aoho Anime

Get your favorite anime character!

Tako senbei by Kraken

Tako senbei / Japanese octopus cracker from Enoshima

Gluten-free Japanese soufflé pancakes by Soofley NYC

Indulge in our delicious, gluten-free mini soufflé pancakes, made with the utmost care and attention to detail. Our classic flavor is drizzled with honey and topped with a medley selection of fresh strawberries, berries and pineapples. If you're feeling adventurous, keep an eye out for our upcoming flavors: ube, strawberry, and chocolate cream. Each one is sure to satisfy your sweet tooth and leave you craving more. Our menu also features a selection of delicious drinks, including the refreshing matcha latte, the floral sakura latte, the unique combination of matcha and sakura in the matcha sakura latte, and the rich and creamy Hokkaido milk tea.

Gyutan skewers by J's Kitchen

Featured by Japanese NY local newspaper, juicy Gyutan the beef tongue skewers by the top 50th chef in Japan is coming.

Okonomiyaki by Oconomi

Explore a savory paradise in the Japanese culture by trying out these delicious Japanese vegetable pancakes, Oconomiyaki by @oconomi_nyc Extra soft on the inside and topped with rich okonomiyaki sauce

AUTHENTIC OSAKA TAKOYAKI BY KARLSBALLS

KARLSBALLS TAKOYAKI is the only foreign takoyaki business recognized by the Japan Konamon Association in Osaka, Japan.

Karl and his team are fully dedicated to bringing real, authentic takoyaki to the west, buy using

premium ingredients, craft homemade takoyaki sauce, executed on special copper molds not found anywhere in the United States. Come experience authentic, real takoyaki at Japan Fes by visiting Karl and is staff! Takoyaki is the most famous Japanese street food!!! Karl has been featured on NHK/BS1 news, Buzzfeed, The Cooking Channel, Vice Channel and many more media outlets!

Juicy Kobe beef yakitori by Yakitori Tatsu

The best Japanese grilled food is… Yakitori! ️ Yakitori is Japanese meat skewers! Comes with juicy meat and vegetables like green onion!

PC: @newyork.foodguide

Kagoshima Tonkotsu ramen by Menya Jiro

The Best Ramen in the U.S. by Thrillist! The champion of JAPAN Fes Ramen Contest on 2016 and 2017.

Katsu Sando and Donburi by Mr.K Katsu Sando

Deep fried Chicken Breaded sandwich with white bread serve with Japanese mayo and Katsu sauce

Dango and Green Tea by Oh Dango

Dango is a traditional Japanese street food consisting of tasty mochi balls stacked on a skewer, coated with a special soy sauce and syrup, a perfect combo of savory and sweet flavor!

Ichigo Daifuku, Matcha Drink by Himawari

(Ichigo Daifuku) is sweet red bean paste stuffed in a ball of mochi dough. Place the strawberry on top of the mochi. (Matcha Latte) Japanese drink made from matcha powder, milk or a dairy substitute, and sweetener.

Onigiri / Bubble Tea by Yaya Tea

Our onigiri is a Japanese snack with rice shaped like a triangle filled with savory goodness, wrapped in nori (seaweed).

Sushi Tacos by Hoshino Sushi Tacos

Sushi tacos are a fusion dish that combines elements of Japanese sushi with the form factor of Mexican tacos. Instead of the traditional tortilla shell used in Mexican tacos, sushi tacos typically feature a crispy nori shell. The fillings often include a variety of sushi ingredients such as rice, raw fish (salmon and so on), beef, eel, cucumber, and other traditional sushi accompaniments. Sometimes, our house special fusion elements will be added for additional flavor.

Ikayaki, matcha snow ice by HappyL

Ikayaki and matcha kakigori shaved ice

Hokkaido Recipe Baked Cheese Tart/ Egg Tart by Hokkaido Baked Cheese Tart

Our resident bakers worked with counterparts from Hokkaido, Japan to further improve the recipe of this baked pastry to ensure sustainable uniqueness in its taste and texture. The soft and creamy center is made with a blend of three different high-quality specialty cheeses; piped into a crunchy shortcrust pastry base.

Hokkaido milk tea by Cozy Tea Loft

Creamy tea made with Hokkaido milk here!

Cream Puff by Beard Papa’s

Cream Puff : Our original recipe shell & custard, discovered in Osaka, Japan and is now available around the world.

Exciting Manga by Vandel Marchen

Exciting manga from Vandel Marchen

Inarizushi/Matcha Drinks by Inari Zushi

Inarizushi, Matcha Drinks

Purple Silky Paste Ice Cream/Yellow Silky Paste Ice Cream by Hello, Yam!

Sweet potato/silky paste are imported from Japan

Rice ball, Karaage, Takuwan, Japanese sausage by Musubin Inc.

Riceball, Karaage, Edamame, Sausage

Our ‘和洋折衷’ (Japanese-International Fusion) Vendors!

Featured

Scallops By Tetchan

Enjoy their premium grilled beef, fresh scallops, delightful Japanese fruit sandwiches, and authentic sukiyaki at JAPAN Fes!✨

Sauce Meat Bao By HeavenBao

Experience the perfect balance of flavors and textures with our hand-made Sauce Meat Bao, crispy Pan-Fried Bao, refreshing Cold Noodles, and smooth Bean Jelly—crafted with care, including delicious vegetarian options like Scallion Pancakes and Vegetable Bao!✨

Candied Fruit By Chan Bai Mei Desserts

Candied fruit is fresh fruit that has been slowly cooked in sugar syrup, preserving its natural flavor while adding a delicious sweetness. With a glossy, chewy texture, it’s perfect as a snack, dessert topping, or ingredient in baked goods. Popular worldwide, it’s a timeless treat enjoyed for its vibrant taste and long-lasting freshness!

Fruit Tanghulu by Kingdom of Tanghulu

Tanghulu is typically consists of candied fruits, usually hawthorns, skewered on bamboo sticks. The fruits are coated in a hard, sugary shell made by boiling sugar until it caramelizes. This combination of sweet, crispy sugar and tart fruit makes Tanghulu a beloved treat.

Gyoza/Dumplings/Bao by Destination Dumpling

Dumplings/Gyoza

Asian food by TJ Big Pan

Grilled leg of lamb

Candy Fruit by Sweet Crunch TangHulu

Candy fruit

Japanese Teriyaki Marinated Skewers by La Braza

Japanese Teriyaki Marinated Skewers

Juice blends with an OJ base/Matcha + Orange Drink by Orange Juice Blends

Namek is a super refreshing matcha, yuzu and orange juice blend. Citrusy and earthy - imagine a tantalizing tango where the zesty essence of freshly squeezed oranges meets the serene embrace of smooth matcha.

Baos in shiitake mushroom flavor by Master Bao

Baos in shiitake mushroom flavor

Matcha Bubble drink by Tiger Tai

Do you want to try sweet boba tea? They bring Matcha drink especially for JAPAN Fes! Cold Matcha drink with chewy boba is the best drink to hang around the event with!

2025

JAPAN Fes

Mar 29th | JAPAN Fes New York @East Village

Our Exclusive

Japanese vendors

Our ‘和洋折衷’ (Japanese-International Fusion) Vendors!

Mar 22nd | JAPAN Fes Paris @15th Arr. Town Hall

Apr 5th | JAPAN Fes Paris @Behind the Eglise de la Madeleine

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