Their signature fluffy soufflé-style pancakes, a beloved dessert hailing from Japan, are eager to make your acquaintance. At SoftBite, they are passionate about introducing these trendy Japanese delights to the hearts and taste buds of New Yorkers. You can enjoy the exclusive Matcha Croissant Cube only at JAPAN Fes!

📸: @feedyourgirlfriend

A5 Wagyu Kushi and A5 Wagyu Sando are juicy and luxurious Wagyu options by Jspec Wagyu Master 🍖✨ Jspec is serving the true quality of Japanese Wagyu beef. They are authorized to sell Ozaki and Kobe beef by the Japanese wagyu association 😳 They have also been featured in Forbes, Bloomberg, GOTHAM, or AVENUE! Don’t miss the mouthwatering juicy Japanese gourmet!

KARLSBALLS TAKOYAKI is the only foreign takoyaki business recognized by the Japan Konamon Association in Osaka, Japan. 

Karl and his team are fully dedicated to bringing real, authentic takoyaki to the west, buy using 

premium ingredients, craft homemade takoyaki sauce, executed on special copper molds not found anywhere in the United States.  Come experience authentic, real takoyaki at Japan Fes by visiting Karl and is staff!  Takoyaki is the most famous Japanese street food!!! Karl has been featured on NHK/BS1 news, Buzzfeed, The Cooking Channel, Vice Channel and many more media outlets!

The Best Ramen in the U.S. by Thrillist! The champion of JAPAN Fes Ramen Contest on 2016 and 2017.

Wheel Cake, also known as “Imagawayaki,” a Japanese dessert that originated in Japan featured in Insider. Not only do we select the freshest and highest quality ingredients to serve the best wheel cakes in town, but we have also spent months perfecting our recipes in order to deliver the most luscious and unique taste to everyone.

Japanese import toys, gundam model kits, nuigurumi , gashapon items.

Japanese Teriyaki Marinated Skewers

Matcha ice bowl with matcha power and milk

Our onigiri is a Japanese snack with rice shaped like a triangle filled with savory goodness, wrapped in nori (seaweed).

Ikayaki and matcha kakigori shaved ice

Creamy tea made with Hokkaido milk here!

Cream Puff : Our original recipe shell & custard, discovered in Osaka, Japan and is now available around the world.

Do you want to try sweet boba tea? They bring Matcha drink especially for JAPAN Fes! Cold Matcha drink with chewy boba is the best drink to hang around the event with!

Candy Apples popular amongst youth in Japan!

Matcha soft serve

Matcha latte

Aloe Matcha

Matcha lemonade

Sweet potato/silky paste are imported from Japan