Chewy mochi filled cookies featured in Eater NY, TimeOut NY, NBC New York live.

Wheel Cake, also known as “Imagawayaki,” a Japanese dessert that originated in Japan featured in Insider. Not only do we select the freshest and highest quality ingredients to serve the best wheel cakes in town, but we have also spent months perfecting our recipes in order to deliver the most luscious and unique taste to everyone.

Exclusive Melon pans, Japanese sweet bread covered in a thin layer of crisp cookie crust.

Creamy tea made with Hokkaido milk here!

Baos in shiitake mushroom flavor

KawaiiChikkie creates merchandise based off it's mascot, Chikkie! each with his own different outfit used to relate to all types of people and friends!

Combination of fluffy bread and tender pork! Wanna eat something different from hamburgers?

JAPANFes offers you many kinds of great Asian menus!!

One-bite karaage! Fresh boneless chicken thighs marinated with natural ingredients seasoned with a secret chicken powder and fresh basil.

Do you want to try sweet boba tea? They bring Matcha drink especially for JAPAN Fes! Cold Matcha drink with chewy boba is the best drink to hang around the event with!

Mochi coated in sugar is the ultimate Japanese festival food!

Enjoy the refreshing tea from Whistle & Fizz!

Exciting manga from Vandel Marchen

Unique Jell-o shots featured in Good morning America

Craftworks and lifestyle products made by artisans and small, independent companies in Japan. Examples of products include: ceramics, incense, candles, canvas cases, coasters, bandanas, tenugui, maneki neko figurines, daruma dolls, and renge ramen spoons.